{"id":45865,"date":"2025-04-01T15:05:08","date_gmt":"2025-04-01T08:05:08","guid":{"rendered":"https:\/\/antoanthongtinhaiphong.gov.vn\/?p=45865"},"modified":"2025-04-22T15:07:51","modified_gmt":"2025-04-22T08:07:51","slug":"doanh-nghiep-can-dung-website-de-lam-thuong-hieu-so-2","status":"publish","type":"post","link":"https:\/\/antoanthongtinhaiphong.gov.vn\/doanh-nghiep-can-dung-website-de-lam-thuong-hieu-so-2\/","title":{"rendered":"Doanh nghi\u1ec7p c\u1ea7n d\u1ef1ng website \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u s\u1ed1"},"content":{"rendered":"

Kh\u00f4ng c\u00f3 li\u1ec1u thu\u1ed1c th\u1ea7n k\u1ef3 n\u00e0o gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn. Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn th\u00f4ng qua website chuy\u00ean nghi\u1ec7p, cho ph\u00e9p vi\u1ec7c kinh doanh d\u1ea7n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t trong m\u1eaft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, h\u1ed9 kinh doanh v\u1eeba m\u1edbi thi\u1ebft l\u1eadp c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n

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Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng website chuy\u00ean nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/p>\n<\/div>\n<\/div>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng kh\u00f4ng th\u1ec3 b\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a website. Website kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p tr\u00ean Internet m\u00e0 c\u00f2n l\u00e0 k\u00eanh giao ti\u1ebfp ch\u00ednh th\u1ee9c gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t website chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111i mang l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p tr\u00ean kh\u00f4ng gian s\u1ed1.<\/p>\n

Theo Li\u00ean minh Vi\u1ec5n th\u00f4ng Qu\u1ed1c t\u1ebf (ITU), \u0111\u1ebfn cu\u1ed1i n\u0103m 2024, c\u00f3 \u0111\u1ebfn 5,5 t\u1ef7 ng\u01b0\u1eddi (~68% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi) s\u1eed d\u1ee5ng Internet. S\u1ed1 li\u1ec7u tr\u00ean \u0111\u1ed3ng ngh\u0129a \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean qu\u1ea3 \u0111\u1ecba c\u1ea7u, 24\/7, ch\u00fang ta s\u1eed d\u1ee5ng Internet ph\u1ee5c v\u1ee5 cho cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 website, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u1eeda h\u00e0ng v\u1eadt l\u00fd c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o Internet \u0111\u1ec3 tra c\u1ee9u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n, m\u00e0 c\u00f2n \u1edf c\u00e1ch thi\u1ebft k\u1ebf \u0111\u1ec3 g\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1 \u00e1n nghi\u00ean c\u1ee9u M\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a website (Standford Web Credibility Project) c\u1ee7a \u0110\u1ea1i h\u1ecdc Standford ch\u1ec9 ra r\u1eb1ng 50% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng h\u1ecd \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a m\u1ed9t c\u00f4ng ty d\u1ef1a tr\u00ean website c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n

M\u1ed9t website chuy\u00ean nghi\u1ec7p, c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m h\u01a1n khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, website kh\u00f4ng ch\u1ec9 gi\u00fap th\u1ec3 hi\u1ec7n th\u00f4ng tin m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch, cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, website gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Trong khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 chi ph\u00ed cao, website gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd h\u01a1n. Nh\u1edd c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, t\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, gi\u00fap h\u1ecd c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng c\u1ea7n t\u1eadp trung qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh h\u1ea1n h\u1eb9p.<\/p>\n

Ngo\u00e0i ra, t\u00ednh ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng cao c\u0169ng gi\u00fap ki\u1ec3m so\u00e1t th\u00f4ng tin truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet, th\u00f4ng tin c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb sai l\u1ec7ch ho\u1eb7c b\u1ecb l\u1ea1m truy\u1ec1n theo chi\u1ec1u h\u01b0\u1edbng ti\u00eau c\u1ef1c, sao ch\u00e9p v\u00ec m\u1ee5c \u0111\u00edch ri\u00eang, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf ch\u01b0a t\u1ea1o n\u00ean t\u00ean tu\u1ed5i. M\u1ed9t website ch\u00ednh th\u1ee9c s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady, n\u01a1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

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\u0110\u0103ng k\u00fd website v\u1edbi t\u00ean mi\u1ec1n “biz.vn”<\/p>\n<\/div>\n<\/div>\n

Nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p, h\u1ed9 kinh doanh tr\u00ean c\u1ea3 n\u01b0\u1edbc n\u1eafm b\u1eaft xu th\u1ebf s\u1ed1 h\u00f3a, ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh l\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 v\u1edbi m\u1ed9t website chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn, ng\u00e0y 21\/5\/2024, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng ban h\u00e0nh Quy\u1ebft \u0111\u1ecbnh s\u1ed1 826\/Q\u0110-BTTTT ph\u00ea duy\u1ec7t “Ch\u01b0\u01a1ng tr\u00ecnh th\u00fac \u0111\u1ea9y, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00e2n, doanh nghi\u1ec7p, h\u1ed9 kinh doanh hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn tin c\u1eady, an to\u00e0n v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 s\u1ed1 s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n qu\u1ed1c gia .vn”.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed 02 n\u0103m t\u00ean mi\u1ec1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 s\u1ed1 \u0111i k\u00e8m (email\/website\/hosting) \u0111\u1ed1i v\u1edbi t\u00ean mi\u1ec1n “biz.vn” d\u00e0nh cho doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp trong v\u00f2ng 01 n\u0103m v\u00e0 cho c\u00e1c h\u1ed9 kinh doanh c\u00e1 th\u1ec3.<\/p>\n

S\u1edf h\u1eefu website v\u1edbi t\u00ean mi\u1ec1n “biz.vn” \u0111\u1ec1 cao t\u00ednh ch\u00ednh danh v\u00e0 uy t\u00edn, v\u1edbi t\u00ean mi\u1ec1n g\u1eafn li\u1ec1n v\u1edbi l\u0129nh v\u1ef1c kinh doanh v\u00e0 ngu\u1ed3n g\u1ed1c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. T\u00ednh nh\u1eadn di\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u0103ng kh\u1ea3 n\u0103ng lan t\u1ecfa khi m\u1edf r\u1ed9ng quy m\u00f4, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1edf r\u1ed9ng ra c\u00e1c k\u00eanh online kh\u00e1c nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026<\/p>\n

Ch\u1ec9 trong ch\u01b0a \u0111\u1ea7y 1 gi\u1edd \u0111\u1ed3ng h\u1ed3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n v\u00e0 d\u1ecbch v\u1ee5 kh\u1edfi t\u1ea1o website, email c\u01a1 b\u1ea3n t\u1ea1i:\u00a0https:\/\/hiendienonline.tenmien.vn<\/a><\/p>\n

\u0110o\u00e0n Minh Hi\u1ec3n<\/strong><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f3 li\u1ec1u thu\u1ed1c th\u1ea7n k\u1ef3 n\u00e0o gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn. Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn th\u00f4ng qua website chuy\u00ean nghi\u1ec7p, cho ph\u00e9p vi\u1ec7c kinh doanh d\u1ea7n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t trong m\u1eaft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 […]<\/p>\n","protected":false},"author":20,"featured_media":45866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[24,35],"tags":[],"class_list":["post-45865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tin-noi-bat","category-tin-tuc-su-kien"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/posts\/45865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/comments?post=45865"}],"version-history":[{"count":1,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/posts\/45865\/revisions"}],"predecessor-version":[{"id":45867,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/posts\/45865\/revisions\/45867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/media\/45866"}],"wp:attachment":[{"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/media?parent=45865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/categories?post=45865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antoanthongtinhaiphong.gov.vn\/wp-json\/wp\/v2\/tags?post=45865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}