{"id":44928,"date":"2019-06-20T10:49:51","date_gmt":"2019-06-20T03:49:51","guid":{"rendered":"http:\/\/tcvn.gov.vn\/?p=44928"},"modified":"2019-06-20T10:49:51","modified_gmt":"2019-06-20T03:49:51","slug":"dau-an-chat-luong-tao-ra-gia-tri-dich-thuc-cho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/dau-an-chat-luong-tao-ra-gia-tri-dich-thuc-cho-thuong-hieu\/20\/06\/2019\/","title":{"rendered":"D\u1ea5u \u1ea5n ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

D\u01b0\u1edbi g\u00f3c nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean gia V\u00f5 V\u0103n Quang cho r\u1eb1ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0m nh\u00e3n m\u00e1c m\u00e0 c\u00f2n d\u1ef1a v\u00e0o s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i t\u1ea1o ra d\u1ea5u \u1ea5n ri\u00eang b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00f3 m\u1edbi l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c.<\/strong><\/span><\/p>\n

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L\u00e0 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1\u00a0am hi\u1ec3u marketing chi\u1ebfn l\u01b0\u1ee3c c\u00f3 tr\u00ean 25 n\u0103m kinh nghi\u1ec7m marketing\u00a0qu\u1ed1c t\u1ebf, chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang \u0111\u00e3 chia s\u1ebb v\u1ec1 g\u00f3c nh\u00ecn vai tr\u00f2 c\u1ee7a c\u00e1c danh hi\u1ec7u gi\u1ea3i th\u01b0\u1edfng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a\u00a0doanh nghi\u1ec7p.<\/span><\/p>\n

Th\u01b0a \u00f4ng, doanh nghi\u1ec7p Vi\u1ec7t Nam b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi n\u00e0o v\u00e0 \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng?<\/em><\/span><\/p>\n

N\u1ebfu l\u1ea5y d\u1ea5u m\u1ed1c th\u01b0\u01a1ng hi\u1ec7u C\u00e0 ph\u00ea Trung Nguy\u00ean th\u00ec doanh nghi\u1ec7p Vi\u1ec7t Nam l\u00e0m quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng kho\u1ea3ng 20 n\u0103m. Khi \u0111\u00f3 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00f3ng g\u00f3p r\u1ea5t nhi\u1ec1u trong vi\u1ec7c tuy\u00ean truy\u1ec1n qu\u1ea3ng b\u00e1 v\u00e0 hu\u1ea5n luy\u1ec7n \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t Nam nh\u1eadn th\u1ee9c vai tr\u00f2 c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u trong n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp. WTO 2006 c\u0169ng l\u00e0 m\u1ed9t d\u1ea5u m\u1ed1c quan tr\u1ecdng khi doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i th\u00e1ch th\u1ee9c h\u1ed9i nh\u1eadp v\u1edbi th\u1ebf gi\u1edbi. Tuy nhi\u00ean c\u0169ng \u0111\u00e3 c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft sai l\u1ec7ch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang nh\u1ea7m l\u1eabn th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng s\u1ef1 n\u1ed5i ti\u1ebfng, thi\u1ebfu t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00e1ch th\u1ee9c c\u1ea1nh tranh. Nhi\u1ec1u doanh nghi\u1ec7p nhanh ch\u00f3ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 ban \u0111\u1ea7u v\u00e0 kh\u00f4ng d\u1ef1\u00a0b\u00e1o\u00a0hay n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ea3 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1ea5t l\u00e0 v\u1ec1\u00a0c\u00f4ng ngh\u1ec7. M\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p Vi\u1ec7t nam c\u00f2n \u0111i l\u1ec7ch gi\u1eefa 2 th\u00e1i c\u1ef1c, m\u1ed9t l\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu nh\u00e0 n\u01b0\u1edbc v\u00e0 hai l\u00e0 doanh nghi\u1ec7p t\u01b0 nh\u00e2n nh\u1ecf l\u1ebb theo m\u00f4 h\u00ecnh gia \u0111\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p nh\u1ea5t l\u00e0 m\u00f4 h\u00ecnh c\u00e2n b\u1eb1ng gi\u1eefa n\u0103ng su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 l\u00e0m nh\u00e3n m\u00e1c m\u00e0 c\u00f2n d\u1ef1a v\u00e0o s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t ph\u1ea3i t\u1ea1o ra d\u1ea5u \u1ea5n ri\u00eang b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00f3 m\u1edbi l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn, h\u00e0i l\u00f2ng, th\u1eadm ch\u00ed ph\u1ea3i h\u00e0i l\u00f2ng \u0111\u1ebfn t\u1eebng chi ti\u1ebft t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u1ebfn d\u1ecbch v\u1ee5, th\u1eadm ch\u00ed h\u1ecd h\u00e0i l\u00f2ng \u0111\u1ebfn m\u1ee9c s\u1eb5ng s\u00e0ng gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8 mua s\u1eed d\u1ee5ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i li\u00ean t\u1ee5c duy tr\u00ec n\u1ed7 l\u1ef1c \u0111\u1ec3 v\u01b0\u1ee3t tr\u00ean \u0111\u1ed1i th\u1ee7, kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, kh\u00f4ng ng\u1eebng c\u1ea1nh tranh.<\/span><\/p>\n

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Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia l\u00e0 gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 nh\u1ea5t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t gi\u1ea3i th\u01b0\u1edfng n\u00e0y kh\u1eb3ng \u0111\u1ecbnh th\u00eam m\u1ed9t l\u1ea7n n\u1eefa v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i trong s\u1ea3n xu\u1ea5t,\u00a0kinh doanh\u00a0v\u00e0 d\u1ecbch\u00a0 v\u1ee5.\u00a0<\/span><\/h2>\n<\/div>\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 c\u00f3 vi\u1ec7c tham gia c\u00e1c gi\u1ea3i th\u01b0\u1edfng. V\u1eady c\u00e1c danh hi\u1ec7u c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng<\/em>?<\/span><\/p>\n

M\u1ed9t gi\u1ea3i th\u01b0\u1edfng c\u00f3 uy t\u00edn l\u00e0 nh\u1edd v\u00e0o nh\u1eefng ti\u00eau ch\u00ed v\u00e0\u00a0ti\u00eau chu\u1ea9n\u00a0\u0111\u00e1nh gi\u00e1 minh b\u1ea1ch, hi\u1ec7n \u0111\u1ea1i v\u00e0 khoa h\u1ecdc v\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng n\u00e0y l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh cho k\u1ebft qu\u1ea3 n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ea1t \u0111\u01b0\u1ee3c danh hi\u1ec7u c\u1ee7a gi\u1ea3i th\u01b0\u1edfng uy t\u00edn ch\u1eafc ch\u1eafn gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh h\u01a1n.<\/span><\/p>\n

\u0110\u1ea1t danh hi\u1ec7u c\u1ee7a gi\u1ea3i th\u01b0\u1edfng uy t\u00edn c\u0169ng g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tin t\u01b0\u1edfng v\u00e0o quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng, \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p c\u0169ng kh\u00f4ng ng\u1eebng ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 g\u00ecn gi\u1eef l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n

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Tuy nhi\u00ean, \u1edf g\u00f3c \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c gi\u1ea3i th\u01b0\u1edfng b\u00ean c\u1ea1nh vi\u1ec7c x\u00e2y d\u1ef1ng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 nghi\u00eam t\u00fac v\u00e0 chuy\u00ean nghi\u1ec7p, danh hi\u1ec7u gi\u1ea3i th\u01b0\u1edfng theo t\u00f4i c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t Nh\u1eadn di\u1ec7n danh hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 Quy ch\u1ebf qu\u1ea3n l\u00fd Nh\u1eadn di\u1ec7n, qu\u1ea3n l\u00fd g\u1eafn nh\u00e3n, v\u00e0 qu\u1ea3ng b\u00e1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u danh hi\u1ec7u gi\u1ea3i th\u01b0\u1edfng r\u1ed9ng kh\u1eafp, c\u1ea3 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.\u00a0<\/span><\/p>\n

\"\"<\/span><\/div>\n
<\/div>\n
Chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang<\/span><\/strong><\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng c\u00e1 nh\u00e2n hay c\u01a1 quan khi thi\u1ebft l\u1eadp m\u1ed9t gi\u1ea3i th\u01b0\u1edfng c\u0169ng c\u1ea7n thi\u00ean v\u1ec1 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng b\u00ean trong h\u01a1n l\u00e0 v\u1ebb \u0111\u1eb9p b\u00ean ngo\u00e0i, cho d\u00f9 c\u1ea3 2 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 \u0111\u1ec1u quan tr\u1ecdng. C\u0169ng c\u1ea7n thi\u00ean v\u1ec1 \u0111\u00e1nh gi\u00e1 h\u00e0m l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb c\u00f4ng ngh\u1ec7, ki\u1ec3u d\u00e1ng v\u00e0 nh\u1ea5t l\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p trong qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n v\u00e0 qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn kinh doanh ph\u00e2n ph\u1ed1i, cho d\u00f9 qu\u1ea3ng c\u00e1o c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu then ch\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

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“V\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb th\u1ec3 hi\u1ec7n \u1edf c\u00e1c ti\u00eau ch\u00ed x\u00e9t gi\u1ea3i, doanh nghi\u1ec7p \u0111\u1ea1t Gi\u1ea3i th\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia ch\u00ednh l\u00e0 c\u00e1c nh\u00e2n t\u1ed1 \u0111\u1ec3 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Made in Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng nh\u01b0 hi\u1ec7n nay”.\u00a0<\/span>Chuy\u00ean gia V\u00f5 V\u0103n Quang nh\u1eadn \u0111\u1ecbnh<\/span><\/div>\n<\/div>\n

L\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u00f4ng nh\u1eadn \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 vai tr\u00f2 c\u1ee7a Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia \u0111\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia n\u00f3i chung v\u00e0 doanh nghi\u1ec7p n\u00f3i ri\u00eang?<\/em><\/span><\/p>\n

Uy t\u00edn c\u1ee7a Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh sau nhi\u1ec1u n\u0103m trong vi\u1ec7c ch\u1ecdn l\u1ef1a nh\u1eefng doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u00e0m l\u01b0\u1ee3ng c\u00f4ng ngh\u1ec7 cao. T\u00f4i \u0111\u00e3 c\u00f3 d\u1ecbp \u0111\u1ed3ng h\u00e0nh v\u1edbi doanh nghi\u1ec7p \u0111\u1ea1t Gi\u1ea3i V\u00e0ng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia nh\u01b0 C\u00f4ng ty CP Nam D\u01b0\u1ee3c n\u00ean r\u1ea5t th\u1ea5u hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 n\u00e0y \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, \u0111\u00e2y l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp t\u1eebng b\u01b0\u1edbc v\u1eefng ch\u1eafc chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a Vi\u1ec7t Nam, t\u1eeb \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a h\u00e0ng h\u00f3a Vi\u1ec7t Nam tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/span><\/p>\n

V\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb th\u1ec3 hi\u1ec7n \u1edf c\u00e1c ti\u00eau ch\u00ed x\u00e9t gi\u1ea3i, doanh nghi\u1ec7p \u0111\u1ea1t Gi\u1ea3i th\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia ch\u00ednh l\u00e0 c\u00e1c nh\u00e2n t\u1ed1 \u0111\u1ec3 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Made in Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng nh\u01b0 hi\u1ec7n nay. V\u00e0 \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia, t\u00f4i cho r\u1eb1ng B\u1ed9 KH&CN c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi B\u1ed9 Ngo\u1ea1i giao th\u00fac \u0111\u1ea9y marketing x\u1ee9ng t\u1ea7m qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf, \u0111\u00f3 l\u00e0 ph\u1ed1i h\u1ee3p ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t gi\u1ea3i m\u1ed9t c\u00e1ch x\u1ee9ng t\u1ea7m trong m\u1ea1ng l\u01b0\u1edbi L\u00e3nh s\u1ef1, S\u1ee9 qu\u00e1n Vi\u1ec7t Nam kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m \u0111\u1ec9nh cao c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 b\u1ea1n b\u00e8 \u0111\u1ed1i t\u00e1c bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m t\u1ed1t c\u1ee7a Vi\u1ec7t Nam nhi\u1ec1u h\u01a1n n\u1eefa.<\/span><\/p>\n

V\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 7 ti\u00eau ch\u00ed d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc, nguy\u00ean l\u00fd v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd hi\u1ec7n \u0111\u1ea1i, \u00f4ng c\u00f3 cho r\u1eb1ng Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia tr\u1edf th\u00e0nh b\u1ec7 \u0111\u1ee1 cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam h\u1ed9i nh\u1eadp s\u00e2u h\u01a1n, c\u1ea1nh tranh t\u1ed1t h\u01a1n khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf hay kh\u00f4ng?<\/em><\/span><\/p>\n

T\u00f4i c\u00f3 d\u1ecbp tham kh\u1ea3o m\u00f4 h\u00ecnh Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia Hoa K\u1ef3 (Malcolm Baldrige) t\u1eeb 2012 khi tham gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho Nam D\u01b0\u1ee3c v\u00e0 r\u1ea5t t\u00e2m \u0111\u1eafc v\u1ec1 chuy\u00ean m\u00f4n c\u1ee7a Gi\u1ea3i th\u01b0\u1edfng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia Vi\u1ec7t Nam. V\u1edbi m\u00f4 h\u00ecnh 7 ti\u00eau ch\u00ed tham kh\u1ea3o t\u1eeb Hoa K\u1ef3, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111\u00e1nh gi\u00e1 th\u1ef1c s\u1ef1 c\u00f4ng minh trong qu\u00e1 tr\u00ecnh b\u00ecnh ch\u1ecdn \u0111\u00e1nh gi\u00e1, \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady ch\u1eafc ch\u1eafn s\u1ebd b\u00ecnh ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng x\u1ee9ng t\u1ea7m qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf.<\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t ti\u00eau ch\u00ed to\u00e0n di\u1ec7n ph\u1ea3n \u1ea3nh t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u1ec7 th\u1ed1ng v\u00e0 c\u1ea3 qu\u1ea3n tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u1eadm ch\u00ed n\u1ebfu so s\u00e1nh v\u1edbi b\u1ed9 ti\u00eau ch\u00ed c\u1ee7a Vietnam Values t\u00f4i c\u00f2n th\u1ea5y \u01b0u vi\u1ec7t h\u01a1n.<\/span><\/p>\n

N\u1ebfu bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u2018khuy\u1ebfn c\u00f4ng\u2019 v\u00e0 marketing c\u00f4ng ngh\u1ec7 \u1edf t\u1ea7m qu\u1ed1c t\u1ebf, t\u00f4i tin r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t trong t\u1eadp h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9ng nh\u1eadn qu\u1ed1c gia c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ti\u00eau bi\u1ec3u cho uy t\u00edn c\u1ee7a Vi\u1ec7t Nam. Ch\u1eb3ng h\u1ea1n B\u1ed9 KH&CN ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ef1 ki\u1ec7n qu\u1ea3ng b\u00e1 \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ti\u00eau bi\u1ec3u, tham kh\u1ea3o v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh \u2018s\u1ea3n giao d\u1ecbch c\u00f4ng ngh\u1ec7\u2019 qu\u1ed1c t\u1ebf cho Vi\u1ec7t Nam, v\u00e0 th\u00fac \u0111\u1ea9y h\u01a1n n\u1eefa c\u00e1c h\u00ecnh th\u1ee9c tri\u1ec3n l\u00e3m v\u00e0 ‘roadshow c\u00f4ng ngh\u1ec7\u2019\u2026 th\u00ec s\u1ebd t\u1ea1o nh\u1eefng hi\u1ec7u \u1ee9ng lan truy\u1ec1n m\u1ea1nh m\u1ebd v\u00e0 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n, ho\u00e0n thi\u1ec7n h\u01a1n n\u1eefa \u2018chu\u1ed7i cung \u1ee9ng\u2019 t\u1eeb nghi\u00ean c\u1ee9u (R&D) \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 ra th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n khi v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Xin c\u1ea3m \u01a1n \u00f4ng!<\/em><\/span><\/p>\n

B\u1ea3o Anh<\/strong><\/span><\/p>\n<\/div>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi g\u00f3c nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean gia V\u00f5 V\u0103n Quang cho r\u1eb1ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0m nh\u00e3n m\u00e1c m\u00e0 c\u00f2n d\u1ef1a v\u00e0o s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i t\u1ea1o ra d\u1ea5u \u1ea5n ri\u00eang b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00f3 m\u1edbi l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c. L\u00e0 chuy\u00ean gia h\u00e0ng […]<\/p>\n","protected":false},"author":1,"featured_media":44929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,59],"tags":[],"acf":{"linh-vuc":"C\u00e1c l\u0129nh v\u1ef1c kh\u00e1c"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/44928"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=44928"}],"version-history":[{"count":0,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/44928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media\/44929"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=44928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=44928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=44928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}