{"id":70101,"date":"2022-08-21T09:39:00","date_gmt":"2022-08-21T02:39:00","guid":{"rendered":"https:\/\/tcvn.gov.vn\/?p=70101"},"modified":"2022-08-23T09:42:05","modified_gmt":"2022-08-23T02:42:05","slug":"dinh-vi-thuong-hieu-san-pham-thong-qua-viec-truy-xuat-nguon-goc","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/dinh-vi-thuong-hieu-san-pham-thong-qua-viec-truy-xuat-nguon-goc\/21\/08\/2022\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c"},"content":{"rendered":"\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 “b\u1ee9c t\u01b0\u1eddng” b\u1ea3o v\u1ec7 uy t\u00edn s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1ed1n \u0111\u00f2i h\u1ecfi r\u1ea5t kh\u1eaft khe v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a trong c\u1ea3 s\u1ea3n xu\u1ea5t l\u1eabn th\u01b0\u01a1ng m\u1ea1i.<\/strong><\/p>\n\n\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p trong l\u00f2ng kh\u00e1ch h\u00e0ng.\u00a0M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, uy t\u00edn s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Ch\u00ednh v\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u h\u01a1n bao gi\u1edd h\u1ebft, ng\u00e0y m\u1ed9t tr\u1edf n\u00ean quan tr\u1ecdng. Vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

Theo nh\u01b0 \u0111\u1ecbnh ngh\u0129a c\u1ee7a P. Kotler th\u00ec \u201c\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t v\u1ecb tr\u00ed x\u00e1c \u0111\u1ecbnh (so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng\u201d. C\u0169ng \u0111\u1ecbnh ngh\u0129a \u0111\u00f3, theo Marc Filser \u201c\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ed7 l\u1ef1c \u0111em l\u1ea1i cho s\u1ea3n ph\u1ea9m m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang, d\u1ec5 \u0111i v\u00e0o nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Hay c\u1ee5 th\u1ec3 h\u01a1n, l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng t\u1edbi m\u1ed7i khi \u0111\u1ed1i di\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh\u201d. N\u00f3i t\u00f3m l\u1ea1i, gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi c\u1ea7n m\u1ed9t v\u1ecb th\u1ebf trong x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ty v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t ra m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh \u1ea3nh ri\u00eang so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. D\u00f9 \u1edf h\u00ecnh th\u1ee9c n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i c\u00f3 n\u00e9t ri\u00eang t\u00e1ch bi\u1ec7t, gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i.\u00a0Vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh ngay trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf nh\u00e3n hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh: \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng; \u0110\u1ecbnh v\u1ecb theo ch\u1ea5t l\u01b0\u1ee3ng; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong \u01b0\u1edbc; \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac<\/p>\n

T\u1ea1i sao c\u1ea7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c?<\/strong><\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ec3 nh\u1eadn di\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m (\u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb)<\/em><\/p>\n

Vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m gi\u00fap theo d\u00f5i, nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m qua t\u1eebng c\u00f4ng \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn, ph\u00e2n ph\u1ed1i.<\/p>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p,\u00a0truy xu\u1ea5t ngu\u1ed3n g\u1ed1c gi\u00fap ki\u1ec3m so\u00e1t r\u1ee7i ro ph\u00e1t sinh khi theo d\u00f5i, x\u00e1c minh to\u00e0n b\u1ed9 \u0111\u01b0\u1eddng \u0111i c\u1ee7a h\u00e0ng h\u00f3a. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 “b\u1ee9c t\u01b0\u1eddng” b\u1ea3o v\u1ec7 uy t\u00edn s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1ed1n \u0111\u00f2i h\u1ecfi r\u1ea5t kh\u1eaft khe v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a trong c\u1ea3 s\u1ea3n xu\u1ea5t l\u1eabn th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ed1i v\u1edbi c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc, \u0111\u00e2y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch ph\u1ee5c v\u1ee5 cho c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a c\u0169ng g\u00f3p ph\u1ea7n t\u1ea1o thu\u1eadn l\u1ee3i cho ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ed1i v\u1edbi xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a, n\u1ebfu kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u00ec s\u1ebd m\u1ea5t \u0111i l\u1ee3i th\u1ebf c\u1ea1nh tranh. Khi \u00e1p d\u1ee5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0o h\u00e0ng h\u00f3a xu\u1ea5t kh\u1ea9u, t\u1ee9c l\u00e0 \u0111\u00e3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc trong vi\u1ec7c h\u1ed9i nh\u1eadp s\u00e2u v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb chung.<\/p>\n

C\u00f2n \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u, th\u00f4ng qua vi\u1ec7c truy xu\u1ea5t c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng nh\u1eadp kh\u1ea9u t\u1ed1t h\u01a1n, t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 c\u1ea1nh tranh b\u00ecnh \u0111\u1eb3ng gi\u1eefa h\u00e0ng nh\u1eadp kh\u1ea9u v\u00e0 h\u00e0ng s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc.<\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ec3 nh\u1eadn di\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m (\u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng)<\/em><\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a xu\u1ea5t, nh\u1eadp kh\u1ea9u t\u1ea1i Vi\u1ec7t Nam b\u1edfi h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng tr\u00e0n lan v\u00e0 tr\u1edf th\u00e0nh “c\u01a1n \u00e1c m\u1ed9ng” \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn, x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c n\u00f4ng s\u1ea3n l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau\u00a0minh b\u1ea1ch, nh\u1eadn di\u1ec7n gi\u00e1 tr\u1ecb, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m (\u0110\u1ecbnh v\u1ecb theo ch\u1ea5t l\u01b0\u1ee3ng) nh\u1eb1m \u0111\u1ea9y m\u1ea1nh th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 xu\u1ea5t kh\u1ea9u, n\u00e2ng cao gi\u00e1 tr\u1ecb gia t\u0103ng cho doanh nghi\u1ec7p, ng\u00e0nh h\u00e0ng.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc ng\u00e0y c\u00e0ng c\u1ea7n s\u1ef1 minh b\u1ea1ch \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a nh\u01b0 l\u01b0\u01a1ng th\u1ef1c, th\u1ef1c ph\u1ea9m\u2026 vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u01b0\u1ee3c coi l\u00e0 “ch\u00eca kh\u00f3a” kh\u1edfi t\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap h\u1ecd y\u00ean t\u00e2m s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1ea3o \u0111\u1ea3m; \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam.<\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ec3 nh\u1eadn di\u1ec7n mong mu\u1ed1n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c b\u00ean tham gia (\u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong mu\u1ed1n)<\/em><\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a trong xu th\u1ebf h\u1ed9i nh\u1eadp l\u00e0 t\u1ea5t y\u1ebfu \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn doanh nghi\u1ec7p nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t truy xu\u1ea5t ngu\u1ed3n g\u1ed1c c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u, mang l\u1ea1i l\u1ee3i \u00edch to l\u1edbn cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb tham gia v\u00e0o chu\u1ed7i cung \u1ee9ng.<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c c\u1ea7n c\u00f3 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c m\u1eaft x\u00edch, c\u00e1c \u0111\u01a1n v\u1ecb trong chu\u1ed7i \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c b\u00ean tham gia, t\u0103ng t\u00ednh minh b\u1ea1ch, qua \u0111\u00f3 n\u00e2ng cao uy t\u00edn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, \u0111\u1ed1i v\u1edbi xu\u1ea5t kh\u1ea9u, vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, nh\u1ea5t l\u00e0 n\u00f4ng s\u1ea3n gi\u00fap c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 truy xu\u1ea5t th\u00f4ng tin nhanh ch\u00f3ng, ch\u00ednh x\u00e1c, gi\u00fap doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1ed1n \u0111\u00f2i h\u1ecfi r\u1ea5t kh\u1eaft khe v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a trong c\u1ea3 s\u1ea3n xu\u1ea5t l\u1eabn th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng, minh b\u1ea1ch ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m r\u1ea5t c\u1ea7n thi\u1ebft, b\u1edfi n\u00f3 t\u1ea1o c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng \u00e1n s\u1ea3n xu\u1ea5t kinh doanh cho c\u00e1c k\u1ef3 ti\u1ebfp theo, tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c gi\u1ea3 m\u1ea1o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ed3ng th\u1eddi, gi\u00fap kh\u00e1ch h\u00e0ng, nh\u00e0 qu\u1ea3n l\u00fd, c\u00e1c b\u00ean li\u00ean quan c\u00f3 c\u01a1 s\u1edf gi\u00e1m s\u00e1t b\u1ea5t k\u1ef3 khi n\u00e0o h\u1ecd c\u1ea7n. \u0110\u00e2y c\u0169ng l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 gi\u00fap ch\u1ee7 c\u01a1 s\u1edf gi\u00e1m s\u00e1t n\u1ed9i b\u1ed9, b\u1ea3o v\u1ec7 tr\u01b0\u1edbc ph\u00e1p lu\u1eadt khi b\u1ecb truy xu\u1ea5t ngu\u1ed3n g\u1ed1c.<\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c l\u00e0 ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c \u0111\u1ec3 h\u1ed9i nh\u1eadp (\u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p)<\/em><\/p>\n

Theo xu th\u1ebf ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, b\u00ean c\u1ea1nh nh\u1eefng \u0111\u00f2i h\u1ecfi ng\u00e0y c\u00e0ng cao n\u01a1i doanh nghi\u1ec7p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 d\u1ea7n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c t\u1ef1 b\u1ea3o v\u1ec7 l\u1ee3i \u00edch v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fac vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, nh\u1ea5t l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe nh\u01b0 th\u1ef1c ph\u1ea9m, m\u1ef9 ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng… tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp th\u1ebf gi\u1edbi, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c s\u1ea3n xu\u1ea5t, xu\u1ea5t nh\u1eadp kh\u1ea9u v\u00e0 l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a trong n\u1ec1n kinh t\u1ebf s\u1ed1.<\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e2u \u0111\u1ed9t ph\u00e1 v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong xu th\u1ebf t\u1ea5t y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng khi nhu c\u1ea7u minh b\u1ea1ch ngu\u1ed3n g\u1ed1c, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u h\u01a1n v\u00e0 tr\u1edf th\u00e0nh ti\u00eau ch\u00ed b\u1eaft bu\u1ed9c trong xu\u1ea5t kh\u1ea9u, h\u1ed9i nh\u1eadp kinh t\u1ebf th\u1ebf gi\u1edbi.<\/p>\n

\u0110\u1ed3ng th\u1eddi, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c g\u00f3p ph\u1ea7n gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng, g\u00f3p ph\u1ea7n thi\u1ebft th\u1ef1c t\u00e1i c\u01a1 c\u1ea5u ng\u00e0nh trong giai \u0111o\u1ea1n m\u1edbi theo h\u01b0\u1edbng c\u00f4ng khai, minh b\u1ea1ch, b\u00ecnh \u0111\u1eb3ng.<\/p>\n

Vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p t\u1eeb v\u00f9ng tr\u1ed3ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 vai tr\u00f2 quan tr\u1ecdng b\u1edfi vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m ra th\u1ebf gi\u1edbi.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m gi\u00fap qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c nh\u1eefng lo\u00e0i d\u1ecbch h\u1ea1i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ki\u1ec3m d\u1ecbch th\u1ef1c v\u1eadt c\u1ee7a n\u01b0\u1edbc nh\u1eadp kh\u1ea9u theo y\u00eau c\u1ea7u nh\u1eadp kh\u1ea9u c\u1ee7a c\u00e1c n\u01b0\u1edbc; ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thu\u1ed1c b\u1ea3o v\u1ec7 th\u1ef1c v\u1eadt c\u1ea5m s\u1eed d\u1ee5ng v\u00e0 d\u01b0 l\u01b0\u1ee3ng thu\u1ed1c b\u1ea3o v\u1ec7 th\u1ef1c v\u1eadt tr\u00ean n\u00f4ng s\u1ea3n xu\u1ea5t kh\u1ea9u.<\/p>\n

C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh, vi\u1ec7c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c n\u00e2ng cao uy t\u00edn s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a Vi\u1ec7t Nam v\u00e0o th\u1ecb tr\u01b0\u1eddng “kh\u00f3 t\u00ednh”, th\u1ecb tr\u01b0\u1eddng “gi\u00e1 tr\u1ecb cao” nh\u01b0 ch\u00e2u \u00c2u, M\u1ef9, Nh\u1eadt…<\/p>\n

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 l\u00e0 ti\u00eau ch\u00ed b\u1eaft bu\u1ed9c \u0111\u1ec3 th\u00f4ng qua \u0111\u00f3, c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a c\u1ee7a Vi\u1ec7t Nam sang th\u1ecb tr\u01b0\u1eddng c\u00e1c n\u01b0\u1edbc \u0111\u01b0\u1ee3c thu\u1eadn l\u1ee3i.<\/p>\n

K\u1ebft lu\u1eadn l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p qua truy xu\u1ea5t ngu\u1ed3n g\u1ed1c<\/strong><\/p>\n

B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb doanh nghi\u1ec7p<\/em><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ea7u ti\u00ean ph\u1ea3i k\u1ec3 \u0111\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 n\u00e2ng t\u1ea7m gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf cho th\u1ea5y, c\u00f3 kh\u00f4ng \u00edt c\u00e1c doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi b\u1ecb k\u1ebb x\u1ea5u l\u1ee3i d\u1ee5ng, tr\u00e0 tr\u1ed9n b\u00e1n h\u00e0ng th\u1eadt gi\u1ea3 l\u1eabn l\u1ed9n, h\u1ee7y ho\u1ea1i ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 m\u1ea5t r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 g\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1eafn gi\u00fap b\u1ea3o v\u1ec7 uy t\u00edn doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i m\u1ecdi th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau dung ch\u1ec9 th\u00f4ng qua m\u1ed9t thao t\u00e1c qu\u00e9t m\u00e3 \u0111\u01a1n gi\u1ea3n.<\/p>\n

T\u0103ng t\u00ednh c\u1ea1nh tranh, k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng<\/em><\/p>\n

L\u1ee3i \u00edch ti\u1ebfp theo ph\u1ea3i k\u1ec3 \u0111\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00fap t\u0103ng t\u00ednh c\u1ea1nh tranh, k\u00edch th\u00edch h\u00e0nh vi mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi kh\u1eafc khe h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u00f4ng l\u00e2m th\u1ee7y s\u1ea3n… do v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng truy xu\u00e1t ngu\u1ed3n g\u1ed1c s\u1ebd g\u00f3p ph\u1ea7n\u00a0m\u1ea1nh m\u1ebd trong vi\u1ec7c n\u00e2ng cao t\u00ednh c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

Ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng<\/em><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n b\u0103n kho\u0103n khi s\u1eed d\u1ee5ng tem truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00ec lo ng\u1ea1i s\u1ebd l\u00e0m t\u0103ng gi\u00e1 \u0111\u1ea7u v\u00e0o. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c b\u1edfi h\u1ea7u h\u1ebft hi\u1ec7n nay c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 tem truy xu\u1ea5t ngu\u1ed3n g\u1ed1c c\u00f3 m\u1ee9c ph\u00ed kh\u00e1 r\u1ebb, m\u1ed7i con tem th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ee9c gi\u00e1 dao \u0111\u1ed9ng kho\u1ea3ng hai ho\u1eb7c 300 \u0111\u1ed3ng \u0111\u1ebfn g\u1ea7n m\u1ed9t ngh\u00ecn \u0111\u1ed3ng (\u0111\u1ed1i v\u1edbi tem v\u1ee1, ph\u1ee7 c\u00e0o\u2026) Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho, qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, \u0111\u00e2y l\u00e0 hai t\u00ednh n\u0103ng r\u1ea5t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n ph\u1ea3i b\u1ecf m\u1ed9t chi ph\u00ed \u0111\u1ea7u t\u01b0\u00a0nh\u01b0ng l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n m\u1ec1m c\u00f3 nh\u1eefng 3 t\u00ednh n\u0103ng chuy\u00ean bi\u1ec7t. Ngo\u00e0i ra, h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m truy xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u01b0\u01a1ng \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh kh\u00e1 \u0111\u01a1n gi\u1ea3n, n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng t\u1ed1t m\u1ecdi t\u00ednh n\u0103ng, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ngu\u1ed3n nh\u00e2n l\u1ef1c qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

N\u1ec1n t\u1ea3ng \u0111\u1ec3 xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a \u0111i qu\u1ed1c t\u1ebf<\/em><\/p>\n

Vi\u1ec7t Nam l\u00e0 m\u1ed9t qu\u1ed1c gia c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb, tuy nhi\u00ean th\u1ecb ph\u1ea7n xu\u1ea5t kh\u1ea9u ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf l\u1ea1i kh\u00e1 th\u1ea5p. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 do s\u1ea3n ph\u1ea9m ch\u01b0a ch\u1ee9ng minh \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng, h\u00ecnh th\u1ee9c s\u1ea3n xu\u1ea5t nh\u1ecf l\u1ebb, thi\u1ebfu t\u1eadp trung, quy m\u00f4 v\u00e0 c\u00e1ch th\u1ee9c c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf. Vi\u1ec7c \u00e1p d\u1ee5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ebd gi\u00fap h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi. Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c nh\u01b0 n\u00f4ng – th\u1ee7y s\u1ea3n, truy xu\u1ea5t xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u1ee7y s\u1ea3n ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 b\u1ea5t bu\u1ed9c \u0111\u1ed1i v\u1edbi to\u00e0n b\u1ed9 doanh nghi\u1ec7p mu\u1ed1n xu\u1ea5t kh\u1ea9u ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Vi\u1ec7c c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam th\u01b0\u1eddng b\u1ecb treo \u0111\u00e8n v\u00e0ng m\u1ed7i khi xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m th\u1ee7y s\u1ea3n ch\u00ednh l\u00e0 ti\u1ebfng chu\u00f4ng b\u00e1o \u0111\u1ed9ng cho c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

B\u1ea3o v\u1ec7 c\u00f4ng \u0111\u1ed3ng, t\u1ea9y chay h\u00e0ng gi\u1ea3 h\u00e0ng nh\u00e1i ra kh\u1ecfi Vi\u1ec7t Nam<\/em><\/p>\n

V\u1edbi m\u1ed7i doanh nghi\u1ec7p, vi\u1ec7c \u00e1p d\u1ee5ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t kinh t\u1ebf, ch\u00ednh tr\u1ecb m\u00e0 n\u00f3 c\u00f2n l\u00e0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111ang chung tay g\u00f3p s\u1ee9c b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ea9y l\u00f9i h\u00e0ng gi\u1ea3 h\u00e0ng nh\u00e1i ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng v\u00f4 c\u00f9ng c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi to\u00e0n x\u00e3 h\u1ed9i.<\/p>\n

Theo VietQ<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 “b\u1ee9c t\u01b0\u1eddng” b\u1ea3o v\u1ec7 uy t\u00edn s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1ed1n […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"acf":{"linh-vuc":"\u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/70101"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=70101"}],"version-history":[{"count":0,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/70101\/revisions"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=70101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=70101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=70101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}