{"id":85425,"date":"2025-06-03T10:02:12","date_gmt":"2025-06-03T03:02:12","guid":{"rendered":"https:\/\/tcvn.gov.vn\/?p=85425"},"modified":"2026-05-14T10:25:04","modified_gmt":"2026-05-14T03:25:04","slug":"truy-xuat-nguon-goc-la-chan-bao-ve-nguoi-tieu-dung-truoc-van-nan-hang-gia","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/truy-xuat-nguon-goc-la-chan-bao-ve-nguoi-tieu-dung-truoc-van-nan-hang-gia\/03\/06\/2025\/","title":{"rendered":"Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c &#8211; \u201cl\u00e1 ch\u1eafn\u201d b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc v\u1ea5n n\u1ea1n h\u00e0ng gi\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 then ch\u1ed1t gi\u00fap b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1eef g\u00ecn uy t\u00edn doanh nghi\u1ec7p v\u00e0 t\u0103ng hi\u1ec7u l\u1ef1c qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc tr\u01b0\u1edbc v\u1ea5n n\u1ea1n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i.<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">T\u1eeb th\u1ef1c ph\u1ea9m, d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng, t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, tinh vi v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c. Kh\u00f4ng ch\u1ec9 sao ch\u00e9p m\u1eabu m\u00e3, \u0111\u1ed1i t\u01b0\u1ee3ng gian l\u1eadn c\u00f2n l\u00e0m gi\u1ea3 c\u1ea3 d\u1eef li\u1ec7u v\u00e0 m\u00e3 truy xu\u1ea5t. Theo c\u00e1c chuy\u00ean gia, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ed1ng h\u00e0ng gi\u1ea3 truy\u1ec1n th\u1ed1ng nh\u01b0 tem ch\u1ed1ng gi\u1ea3, m\u00e3 v\u1ea1ch hay m\u00e3 QR \u0111\u01a1n l\u1ebb \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c ng\u0103n ch\u1eb7n th\u1ee7 \u0111o\u1ea1n ng\u00e0y c\u00e0ng tinh x\u1ea3o.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-85427 aligncenter\" src=\"https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-300x200.jpg\" alt=\"\" width=\"473\" height=\"315\" srcset=\"https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-300x200.jpg 300w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-1024x684.jpg 1024w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-768x513.jpg 768w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-1536x1026.jpg 1536w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/06\/TXNG-2048x1368.jpg 2048w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>Tr\u01b0\u1edbc v\u1ea5n n\u1ea1n h\u00e0ng gi\u1ea3 tinh vi c\u1ea7n \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c hi\u1ec7n \u0111\u1ea1i. \u1ea2nh minh h\u1ecda<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">\u00d4ng Ph\u1ea1m V\u0103n Th\u1ecd &#8211; Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty c\u1ed5 ph\u1ea7n C\u00f4ng ngh\u1ec7 ch\u1ed1ng gi\u1ea3 Vi\u1ec7t Nam (ACTIV) \u2013 nh\u1ea5n m\u1ea1nh: &#8220;Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh cho doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap h\u00e0ng h\u00f3a \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng ki\u1ebfn h\u1ec7 l\u1ee5y t\u1eeb h\u00e0ng gi\u1ea3. \u00d4ng Nguy\u1ec5n M\u1ea1nh Th\u1eafng &#8211; Gi\u00e1m \u0111\u1ed1c chi nh\u00e1nh mi\u1ec1n B\u1eafc, C\u00f4ng ty Y\u1ebfn S\u00e0o Kh\u00e1nh H\u00f2a cho bi\u1ebft, l\u1ef1c l\u01b0\u1ee3ng ch\u1ee9c n\u0103ng \u0111\u00e3 ph\u00e1t hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m y\u1ebfn b\u1ecb l\u00e0m gi\u1ea3 d\u01b0\u1edbi danh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u Y\u1ebfn S\u00e0o Kh\u00e1nh H\u00f2a. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y d\u00e1n m\u00e3 QR nh\u01b0ng kh\u00f4ng truy xu\u1ea5t \u0111\u01b0\u1ee3c, th\u1eadm ch\u00ed th\u1ec3 hi\u1ec7n \u0111\u1ecba ch\u1ec9 s\u1ea3n xu\u1ea5t &#8220;ma&#8221;, ho\u1eb7c qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt: &#8220;ghi 70% y\u1ebfn nh\u01b0ng th\u1ef1c ch\u1ea5t ch\u01b0a \u0111\u1ebfn 0,01%.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Trong khi \u0111\u00f3, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i nh\u01b0 MM Mega Market \u0111ang ch\u1ee7 \u0111\u1ed9ng \u1ee9ng d\u1ee5ng gi\u1ea3i ph\u00e1p truy xu\u1ea5t \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 uy t\u00edn chu\u1ed7i cung \u1ee9ng. B\u00e0 Tr\u1ea7n Kim Nga &#8211; Gi\u00e1m \u0111\u1ed1c \u0111\u1ed1i ngo\u1ea1i MM Mega Market Vi\u1ec7t Nam cho bi\u1ebft: &#8220;S\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u We are fresh c\u1ee7a h\u1ec7 th\u1ed1ng \u0111\u1ec1u c\u00f3 m\u00e3 QR \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng bi\u1ebft r\u00f5 th\u00f4ng tin t\u1eeb n\u00f4ng tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">V\u1ec1 ph\u00eda nh\u00e0 n\u01b0\u1edbc, Lu\u1eadt B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng (n\u0103m 2023) \u0111\u00e3 quy \u0111\u1ecbnh r\u00f5 tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin trung th\u1ef1c, minh b\u1ea1ch, k\u1ec3 c\u1ea3 khi th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi b\u00ean th\u1ee9 ba. Song song, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh ho\u00e0n thi\u1ec7n h\u1ea1 t\u1ea7ng ph\u00e1p l\u00fd v\u00e0 c\u00f4ng ngh\u1ec7 cho h\u1ec7 th\u1ed1ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Chuy\u00ean gia Trung t\u00e2m M\u00e3 s\u1ed1 M\u00e3 v\u1ea1ch Qu\u1ed1c gia (\u1ee6y ban Ti\u00eau chu\u1ea9n \u0110o l\u01b0\u1eddng Ch\u1ea5t l\u01b0\u1ee3ng Qu\u1ed1c gia) th\u00f4ng tin th\u00eam: c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 NBC-Trace hay Verify \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e1c th\u1ef1c th\u00f4ng tin v\u00e0 li\u00ean k\u1ebft v\u1edbi h\u1ec7 th\u1ed1ng truy xu\u1ea5t qu\u1ed1c gia. Trung t\u00e2m c\u0169ng \u0111ang t\u01b0 v\u1ea5n cho h\u01a1n 10 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd t\u01b0\u01a1ng th\u00edch v\u1edbi ti\u00eau chu\u1ea9n qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Tuy nhi\u00ean, x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i truy xu\u1ea5t ngu\u1ed3n g\u1ed1c to\u00e0n di\u1ec7n kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t b\u00ean. S\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u01a1 quan qu\u1ea3n l\u00fd, doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Khi \u0111\u00f3, h\u1ec7 th\u1ed1ng truy xu\u1ea5t s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 ch\u1ed1ng h\u00e0ng gi\u1ea3, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong s\u1ea3n xu\u1ea5t &#8211; kinh doanh.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 10pt;\"><strong>Xu\u00e2n M\u1ea1nh<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 then ch\u1ed1t gi\u00fap b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1eef g\u00ecn uy t\u00edn doanh nghi\u1ec7p v\u00e0 t\u0103ng hi\u1ec7u l\u1ef1c qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc tr\u01b0\u1edbc v\u1ea5n n\u1ea1n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i. T\u1eeb th\u1ef1c ph\u1ea9m, d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng, t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,59,22],"tags":[],"acf":{"linh-vuc":"\u0110o l\u01b0\u1eddng"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/85425"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=85425"}],"version-history":[{"count":2,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/85425\/revisions"}],"predecessor-version":[{"id":90753,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/85425\/revisions\/90753"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=85425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=85425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=85425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}