{"id":87065,"date":"2025-10-22T17:12:33","date_gmt":"2025-10-22T10:12:33","guid":{"rendered":"https:\/\/tcvn.gov.vn\/?p=87065"},"modified":"2026-05-14T11:01:52","modified_gmt":"2026-05-14T04:01:52","slug":"quan-ly-ma-so-ma-vach-giup-chuan-hoa-hoat-dong-thuong-mai","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/quan-ly-ma-so-ma-vach-giup-chuan-hoa-hoat-dong-thuong-mai\/22\/10\/2025\/","title":{"rendered":"Qu\u1ea3n l\u00fd m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch gi\u00fap chu\u1ea9n h\u00f3a ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i"},"content":{"rendered":"\n<p><strong>Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u1ec1 m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p ti\u00eau chu\u1ea9n qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf; \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ed1ng nh\u1ea5t, minh b\u1ea1ch c\u00e1c t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng ph\u1ea9m, \u0111\u1ecba \u0111i\u1ec3m th\u00f4ng qua m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV-1024x768.jpg\" alt=\"\" class=\"wp-image-87066\" width=\"432\" height=\"324\" srcset=\"https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV-1024x768.jpg 1024w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV-300x225.jpg 300w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV-768x576.jpg 768w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV-1536x1152.jpg 1536w, https:\/\/tcvn.gov.vn\/wp-content\/uploads\/2025\/10\/MSMV.jpg 2000w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><figcaption>M\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn. \u1ea2nh minh h\u1ecda.<\/figcaption><\/figure><\/div>\n\n\n<p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft v\u00e0 y\u00eau c\u1ea7u minh b\u1ea1ch h\u00f3a trong s\u1ea3n xu\u1ea5t, kinh doanh tr\u1edf th\u00e0nh xu th\u1ebf t\u1ea5t y\u1ebfu, m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c nh\u1eadn di\u1ec7n, qu\u1ea3n l\u00fd v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c h\u00e0ng h\u00f3a. M\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n<p style=\"text-align: justify;\">Theo \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u1ec1 m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p ti\u00eau chu\u1ea9n qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf; \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ed1ng nh\u1ea5t, minh b\u1ea1ch c\u00e1c t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng ph\u1ea9m, \u0111\u1ecba \u0111i\u1ec3m th\u00f4ng qua m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong di\u1ec7n qu\u1ea3n l\u00fd m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch bao g\u1ed3m c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch \u0111\u1ec3 ph\u1ee5c v\u1ee5 s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00e1 nh\u00e2n cung c\u1ea5p d\u1ecbch v\u1ee5, gi\u1ea3i ph\u00e1p, li\u00ean quan \u0111\u1ebfn m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch.<\/p>\n<p style=\"text-align: justify;\">Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch hi\u1ec7n nay \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, bao g\u1ed3m ba n\u1ed9i dung tr\u1ecdng t\u00e2m ch\u00ednh: Th\u1ee9 nh\u1ea5t l\u00e0 \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch cho s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">Th\u1ee9 hai l\u00e0 th\u1ee7 t\u1ee5c c\u1ea5p gi\u1ea5y ch\u1ee9ng nh\u1eadn quy\u1ec1n s\u1eed d\u1ee5ng m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch. Gi\u1ea5y ch\u1ee9ng nh\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c v\u1ec1 quy\u1ec1n s\u1eed d\u1ee5ng m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p b\u1ea3o v\u1ec7 l\u1ee3i \u00edch h\u1ee3p ph\u00e1p c\u1ee7a m\u00ecnh, tr\u00e1nh t\u00ecnh tr\u1ea1ng s\u1eed d\u1ee5ng m\u00e3 tr\u00f9ng ho\u1eb7c vi ph\u1ea1m b\u1ea3n quy\u1ec1n m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch.<\/p>\n<p style=\"text-align: justify;\">Th\u1ee9 ba l\u00e0 khai b\u00e1o, c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch. C\u01a1 s\u1edf d\u1eef li\u1ec7u n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap c\u01a1 quan qu\u1ea3n l\u00fd theo d\u00f5i, gi\u00e1m s\u00e1t t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ch\u1ed1ng gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i, h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00e0 t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a.<\/p>\n<p style=\"text-align: right;\"><strong>Ng\u1ecdc Xen<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u1ec1 m\u00e3 s\u1ed1 m\u00e3 v\u1ea1ch nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u00e3 s\u1ed1, m\u00e3 v\u1ea1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p ti\u00eau chu\u1ea9n qu\u1ed1c gia v\u00e0 qu\u1ed1c t\u1ebf; \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ed1ng nh\u1ea5t, minh b\u1ea1ch c\u00e1c t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng ph\u1ea9m, \u0111\u1ecba \u0111i\u1ec3m th\u00f4ng qua m\u00e3 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,59,30,22],"tags":[],"acf":{"linh-vuc":"\u0110o l\u01b0\u1eddng"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/87065"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=87065"}],"version-history":[{"count":3,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/87065\/revisions"}],"predecessor-version":[{"id":90818,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/87065\/revisions\/90818"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=87065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=87065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=87065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}