{"id":89077,"date":"2026-02-11T15:52:33","date_gmt":"2026-02-11T08:52:33","guid":{"rendered":"https:\/\/tcvn.gov.vn\/?p=89077"},"modified":"2026-03-12T08:44:35","modified_gmt":"2026-03-12T01:44:35","slug":"doi-moi-mo-hinh-kinh-doanh-so-don-bay-nang-cao-nang-suat-nganh-det-may","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/doi-moi-mo-hinh-kinh-doanh-so-don-bay-nang-cao-nang-suat-nganh-det-may\/11\/02\/2026\/","title":{"rendered":"\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh s\u1ed1: \u0110\u00f2n b\u1ea9y n\u00e2ng cao n\u0103ng su\u1ea5t ng\u00e0nh d\u1ec7t may"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd, n\u0103ng su\u1ea5t \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ee9c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ea3 ng\u00e0nh s\u1ea3n xu\u1ea5t. \u0110\u1ed1i v\u1edbi ng\u00e0nh D\u1ec7t may Vi\u1ec7t Nam, l\u0129nh v\u1ef1c c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0ng ch\u1ecbu \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng gia t\u0103ng v\u1ec1 chi ph\u00ed, th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi, y\u00eau c\u1ea7u n\u00e2ng cao n\u0103ng su\u1ea5t kh\u00f4ng ch\u1ec9 \u0111\u1eb7t ra trong kh\u00e2u s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c kinh doanh, ph\u00e2n ph\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/p>\n

Th\u1ef1c ti\u1ec5n cho th\u1ea5y, m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng v\u1edbi s\u1ef1 ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o \u0111i\u1ec3m b\u00e1n v\u1eadt l\u00fd, quy tr\u00ecnh b\u00e1n h\u00e0ng th\u1ee7 c\u00f4ng v\u00e0 kh\u1ea3 n\u0103ng khai th\u00e1c d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng c\u00f2n h\u1ea1n ch\u1ebf \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn \u0111\u1ed1i v\u1edbi vi\u1ec7c n\u00e2ng cao n\u0103ng su\u1ea5t t\u1ed5ng th\u1ec3. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh g\u1eafn v\u1edbi \u1ee9ng d\u1ee5ng khoa h\u1ecdc c\u00f4ng ngh\u1ec7 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c xem l\u00e0 h\u01b0\u1edbng \u0111i t\u1ea5t y\u1ebfu nh\u1eb1m t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho ng\u00e0nh d\u1ec7t may.<\/p>\n

Trong giai \u0111o\u1ea1n n\u1eeda cu\u1ed1i c\u1ee7a n\u0103m 2025, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u00f4ng nghi\u1ec7p v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i (HITU) ph\u1ed1i h\u1ee3p Trung t\u00e2m Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 kinh doanh h\u00e0ng th\u1eddi trang Vinatex (Vinatex PD&B) th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh theo h\u01b0\u1edbng s\u1ed1 h\u00f3a \u0111\u00e3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 b\u01b0\u1edbc \u0111\u1ea7u t\u00edch c\u1ef1c, cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh \u0111a k\u00eanh trong vi\u1ec7c n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/p>\n

Vinatex PD&B l\u00e0 \u0111\u01a1n v\u1ecb tr\u1ef1c thu\u1ed9c T\u1eadp \u0111o\u00e0n D\u1ec7t May Vi\u1ec7t Nam, c\u00f3 ch\u1ee9c n\u0103ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed5 ch\u1ee9c kinh doanh v\u00e0 k\u1ebft n\u1ed1i th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang mang th\u01b0\u01a1ng hi\u1ec7u Vinatex t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. Trong nhi\u1ec1u n\u0103m, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a Trung t\u00e2m ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. M\u1eb7c d\u00f9 gi\u00fap duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh, m\u00f4 h\u00ecnh n\u00e0y c\u0169ng b\u1ed9c l\u1ed9 nh\u1eefng h\u1ea1n ch\u1ebf khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh, xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 y\u00eau c\u1ea7u c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng cao.<\/p>\n

Vi\u1ec7c thi\u1ebfu n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed9c l\u1eadp khi\u1ebfn doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1c k\u00eanh trung gian, h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 kh\u00f3 ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh theo h\u01b0\u1edbng s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u th\u00edch \u1ee9ng, m\u00e0 c\u00f2n l\u00e0 gi\u1ea3i ph\u00e1p quan tr\u1ecdng n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh \u2013 marketing s\u1ea3n ph\u1ea9m d\u1ec7t may.<\/p>\n

\"\"Website Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed store.vinatex.com.<\/em><\/div>\n

Trong ti\u1ebfn tr\u00ecnh \u0111\u1ed5i m\u1edbi, HITU \u0111\u00e3 t\u01b0 v\u1ea5n \u0111\u1ec3 Vinatex PD&B x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng tr\u00ean Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed store.vinatex.com. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc chuy\u1ec3n quan tr\u1ecdng t\u1eeb m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh kinh doanh \u0111a k\u00eanh, k\u1ebft h\u1ee3p gi\u1eefa b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn.<\/p>\n

Website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 k\u00eanh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, m\u00e0 c\u00f2n gi\u00fap chu\u1ea9n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb kh\u00e2u ti\u1ebfp nh\u1eadn \u0111\u01a1n h\u00e0ng, x\u1eed l\u00fd thanh to\u00e1n \u0111\u1ebfn theo d\u00f5i giao nh\u1eadn. Nh\u1edd \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u00e0i b\u1ea3n h\u01a1n, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c thao t\u00e1c th\u1ee7 c\u00f4ng v\u00e0 t\u0103ng t\u00ednh minh b\u1ea1ch trong v\u1eadn h\u00e0nh.<\/p>\n

Vi\u1ec7c h\u00ecnh th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t ra ngo\u00e0i gi\u1edbi h\u1ea1n kh\u00f4ng gian c\u1ee7a c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c nhau c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m thu\u1eadn ti\u1ec7n, g\u00f3p ph\u1ea7n gia t\u0103ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng t\u01b0\u01a1ng \u1ee9ng chi ph\u00ed m\u1eb7t b\u1eb1ng v\u00e0 nh\u00e2n s\u1ef1.<\/p>\n

\"\"Danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean website TM\u0110T.<\/em><\/p>\n

M\u1ed9t trong nh\u1eefng k\u1ebft qu\u1ea3 r\u00f5 n\u00e9t c\u1ee7a vi\u1ec7c th\u00ed \u0111i\u1ec3m m\u00f4 h\u00ecnh kinh doanh s\u1ed1 l\u00e0 s\u1ef1 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t lao \u0111\u1ed9ng trong ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh v\u00e0 b\u00e1n h\u00e0ng. Th\u00f4ng qua h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 vi\u1ec7c chu\u1ea9n h\u00f3a n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00f4ng c\u1ee5 s\u1ed1, nhi\u1ec1u thao t\u00e1c th\u1ee7 c\u00f4ng tr\u01b0\u1edbc \u0111\u00e2y nh\u01b0 t\u01b0 v\u1ea5n l\u1eb7p l\u1ea1i v\u1ec1 form d\u00e1ng, ghi nh\u1eadn th\u00f4ng tin \u0111\u01a1n h\u00e0ng, x\u00e1c nh\u1eadn th\u1ee7 c\u00f4ng qua nhi\u1ec1u b\u01b0\u1edbc trung gian \u0111\u00e3 \u0111\u01b0\u1ee3c tinh g\u1ecdn v\u00e0 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Theo s\u1ed1 li\u1ec7u ghi nh\u1eadn, th\u1eddi gian t\u01b0 v\u1ea5n trung b\u00ecnh cho m\u1ed7i \u0111\u01a1n h\u00e0ng \u0111\u00e3 gi\u1ea3m t\u1eeb kho\u1ea3ng 18 ph\u00fat xu\u1ed1ng c\u00f2n kho\u1ea3ng 13 ph\u00fat\/ng\u01b0\u1eddi\/\u0111\u01a1n h\u00e0ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t kho\u1ea3ng 28% so v\u1edbi tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u1ea3i ph\u00e1p m\u1edbi. Vi\u1ec7c r\u00fat ng\u1eafn th\u1eddi gian t\u01b0 v\u1ea5n g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c t\u1ebf s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch ph\u1ea3i h\u1ecfi b\u1ed5 sung v\u1ec1 form d\u00e1ng v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3, qua \u0111\u00f3 h\u1ea1n ch\u1ebf sai s\u00f3t trong trao \u0111\u1ed5i v\u00e0 n\u00e2ng cao t\u00ednh nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kinh doanh, marketing v\u00e0 kho v\u1eadn.<\/p>\n

Song song v\u1edbi \u0111\u00f3, \u1edf kh\u00e2u s\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng, t\u1ed5ng th\u1eddi gian th\u1ef1c hi\u1ec7n m\u1ed9t b\u1ed9 n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn t\u1eeb 7 – 14 ng\u00e0y xu\u1ed1ng c\u00f2n kho\u1ea3ng 40 ph\u00fat khi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI, v\u1edbi m\u1ee9c c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t \u0111\u1ea1t kho\u1ea3ng 60-80%. Nh\u1edd gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c mang t\u00ednh l\u1eb7p l\u1ea1i v\u00e0 th\u1ee7 c\u00f4ng, nh\u00e2n s\u1ef1 kinh doanh c\u00f3 \u0111i\u1ec1u ki\u1ec7n t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh s\u1ea3n ph\u1ea9m d\u1ec7t may \u2013 m\u1ed9t kh\u00e2u ng\u00e0y c\u00e0ng c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7n nay.<\/p>\n

\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng marketing \u2013 truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m. Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, Vinatex PD&B \u0111\u00e3 t\u0103ng c\u01b0\u1eddng chu\u1ea9n h\u00f3a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

K\u1ebft qu\u1ea3 theo d\u00f5i cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t. L\u01b0\u1ee3t ti\u1ebfp c\u1eadn trung b\u00ecnh m\u1ed7i b\u00e0i \u0111\u0103ng t\u0103ng t\u1eeb kho\u1ea3ng 2.000 l\u00ean 2.600 l\u01b0\u1ee3t, trong khi l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u0103ng t\u1eeb kho\u1ea3ng 85 l\u00ean 120 l\u01b0\u1ee3t (hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u0103ng kho\u1ea3ng 15\u201325% so v\u1edbi tr\u01b0\u1edbc th\u00ed \u0111i\u1ec3m), ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh marketing \u2013 b\u00e1n h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p khai th\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n, qua \u0111\u00f3 n\u00e2ng cao n\u0103ng su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

Th\u1ef1c ti\u1ec5n th\u1ef1c hi\u1ec7n t\u1ea1i Vinatex PD&B cho th\u1ea5y, \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh theo h\u01b0\u1edbng s\u1ed1 h\u00f3a v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh. N\u0103ng su\u1ea5t lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd quy tr\u00ecnh tinh g\u1ecdn v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 s\u1ed1. Hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c n\u00e2ng cao nh\u1edd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng t\u01b0\u01a1ng \u1ee9ng chi ph\u00ed v\u1eadn h\u00e0nh. \u0110\u1ed3ng th\u1eddi, n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb c\u0169ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 nh\u1edd h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u t\u1eadp trung v\u00e0 minh b\u1ea1ch. Quan tr\u1ecdng h\u01a1n, m\u00f4 h\u00ecnh kinh doanh m\u1edbi t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i v\u1ec1 t\u01b0 duy, t\u1eeb c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c n\u00e2ng cao n\u0103ng su\u1ea5t trong d\u00e0i h\u1ea1n.<\/p>\n

\"\"Ch\u00ednh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a PD&B Vinatex<\/em><\/div>\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam \u0111ang n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, vi\u1ec7c th\u00ed \u0111i\u1ec3m tri\u1ec3n khai m\u00f4 h\u00ecnh kinh doanh s\u1ed1 t\u1ea1i Vinatex PD&B c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kinh nghi\u1ec7m tham kh\u1ea3o cho nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh s\u1ea3n ph\u1ea9m may m\u1eb7c ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. Vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa k\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u1ea5y d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong qu\u1ea3n tr\u1ecb s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p d\u1ec7t may n\u00e2ng cao n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng s\u1ee9c c\u1ea1nh tranh trong giai \u0111o\u1ea1n t\u1edbi.<\/p>\n

\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh s\u1ed1 \u0111ang tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y quan tr\u1ecdng th\u00fac \u0111\u1ea9y n\u0103ng su\u1ea5t ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam. Th\u1ef1c ti\u1ec5n tri\u1ec3n khai t\u1ea1i Vinatex PD&B cho th\u1ea5y, khi ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, chu\u1ea9n h\u00f3a v\u00e0 v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. Trong th\u1eddi gian t\u1edbi, vi\u1ec7c ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n v\u00e0 nh\u00e2n r\u1ed9ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o m\u1ee5c ti\u00eau n\u00e2ng cao n\u0103ng su\u1ea5t qu\u1ed1c gia v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ng\u00e0nh D\u1ec7t may Vi\u1ec7t Nam trong k\u1ef7 nguy\u00ean kinh t\u1ebf s\u1ed1.<\/p>\n

ThS. \u0110inh Th\u1ee7y<\/strong><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd, n\u0103ng su\u1ea5t \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t quy\u1ebft \u0111\u1ecbnh s\u1ee9c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ea3 ng\u00e0nh s\u1ea3n xu\u1ea5t. \u0110\u1ed1i v\u1edbi ng\u00e0nh D\u1ec7t may Vi\u1ec7t Nam, l\u0129nh v\u1ef1c c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0ng ch\u1ecbu \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng gia t\u0103ng […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,22],"tags":[],"acf":{"linh-vuc":"\u0110o l\u01b0\u1eddng"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/89077"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=89077"}],"version-history":[{"count":2,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/89077\/revisions"}],"predecessor-version":[{"id":89544,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/89077\/revisions\/89544"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=89077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=89077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=89077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}