{"id":90545,"date":"2026-04-26T21:15:30","date_gmt":"2026-04-26T14:15:30","guid":{"rendered":"https:\/\/tcvn.gov.vn\/?p=90545"},"modified":"2026-04-26T21:15:32","modified_gmt":"2026-04-26T14:15:32","slug":"do-luong-chat-luong-yeu-to-then-chot-giup-doanh-nghiep-giu-vung-uy-tin-va-long-tin-khach-hang","status":"publish","type":"post","link":"https:\/\/tcvn.gov.vn\/do-luong-chat-luong-yeu-to-then-chot-giup-doanh-nghiep-giu-vung-uy-tin-va-long-tin-khach-hang\/26\/04\/2026\/","title":{"rendered":"\u0110o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng – y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p gi\u1eef v\u1eefng uy t\u00edn v\u00e0 l\u00f2ng tin kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

\u0110o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, thi\u1ebft b\u1ecb v\u00e0 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea1t y\u00eau c\u1ea7u v\u1ec1 k\u00edch th\u01b0\u1edbc, t\u00ednh n\u0103ng, hi\u1ec7u su\u1ea5t, \u0111\u1ed9 b\u1ec1n, an to\u00e0n… hay kh\u00f4ng. \u0110\u00e2y l\u00e0 c\u00f4ng \u0111o\u1ea1n c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft l\u0129nh v\u1ef1c \u2013 t\u1eeb th\u1ef1c ph\u1ea9m, d\u1ec7t may, \u0111i\u1ec7n t\u1eed \u0111\u1ebfn x\u00e2y d\u1ef1ng, c\u01a1 kh\u00ed,\u2026<\/p>\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean th\u00f4ng th\u00e1i v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u b\u1eb1ng m\u1eabu m\u00e3 hay gi\u00e1 c\u1ea3, nh\u01b0ng ch\u1ec9 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh, \u0111\u00e1ng tin c\u1eady m\u1edbi \u0111\u1ee7 s\u1ee9c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. V\u00e0 \u0111\u1ec3 ki\u1ec3m so\u00e1t, duy tr\u00ec c\u0169ng nh\u01b0 kh\u00f4ng ng\u1eebng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 thi\u1ebfu m\u1ed9t \u201ctr\u1ee5 c\u1ed9t\u201d mang t\u00ednh n\u1ec1n t\u1ea3ng: \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

\"\"<\/p>\n

\u0110o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 kh\u00e2u v\u00f4 c\u00f9ng quan tr\u1ecdng nh\u1eb1m ki\u1ec3m so\u00e1t v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. (\u1ea2nh minh h\u1ecda)<\/em><\/p>\n

Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, thi\u1ebft b\u1ecb v\u00e0 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea1t y\u00eau c\u1ea7u v\u1ec1 k\u00edch th\u01b0\u1edbc, t\u00ednh n\u0103ng, hi\u1ec7u su\u1ea5t, \u0111\u1ed9 b\u1ec1n, an to\u00e0n… hay kh\u00f4ng. \u0110\u00e2y l\u00e0 c\u00f4ng \u0111o\u1ea1n c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft l\u0129nh v\u1ef1c – t\u1eeb th\u1ef1c ph\u1ea9m, d\u1ec7t may, \u0111i\u1ec7n t\u1eed \u0111\u1ebfn x\u00e2y d\u1ef1ng, c\u01a1 kh\u00ed,…<\/p>\n

N\u1ebfu coi s\u1ea3n xu\u1ea5t l\u00e0 qu\u00e1 tr\u00ecnh \u201ct\u1ea1o ra s\u1ea3n ph\u1ea9m\u201d th\u00ec \u0111o l\u01b0\u1eddng ch\u00ednh l\u00e0 b\u01b0\u1edbc \u201cx\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00fang nh\u01b0 thi\u1ebft k\u1ebf v\u00e0 cam k\u1ebft hay kh\u00f4ng\u201d.\u00a0Nh\u1edd c\u00f3 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng chu\u1ea9n x\u00e1c, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n l\u1ed7i s\u1edbm, gi\u1ea3m thi\u1ec3u sai s\u00f3t, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng cao n\u0103ng su\u1ea5t.<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u0111\u00fang chu\u1ea9n kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i t\u00e1c. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n nh\u01b0 th\u1ef1c ph\u1ea9m, d\u01b0\u1ee3c ph\u1ea9m, thi\u1ebft b\u1ecb \u0111i\u1ec7n – th\u00ec vi\u1ec7c ki\u1ec3m so\u00e1t th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, trong m\u00f4i tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u, nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ch\u1ec9 ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m n\u1ebfu \u0111i k\u00e8m v\u1edbi ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u1ea1t ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf. Do v\u1eady, \u0111\u1ea7u t\u01b0 v\u00e0o \u0111o l\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 doanh nghi\u1ec7p v\u01b0\u01a1n ra to\u00e0n c\u1ea7u..<\/p>\n

Khi doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng \u0111\u1ecbnh k\u1ef3 v\u00e0 ghi nh\u1eadn d\u1eef li\u1ec7u, c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng sai l\u1ec7ch, nguy\u00ean nh\u00e2n g\u00e2y l\u1ed7i \u0111\u1ec3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi. Vi\u1ec7c c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng nh\u1edd v\u00e0o h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng chu\u1ea9n x\u00e1c s\u1ebd t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

C\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1, vai tr\u00f2 c\u1ee7a \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t trong m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa \u0111o l\u01b0\u1eddng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng: s\u1ebd kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng n\u1ebfu kh\u00f4ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng. Trong \u0111\u00f3, quan tr\u1ecdng nh\u1ea5t l\u00e0 kh\u00f4ng th\u1ec3 c\u00f3 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00f4ng c\u00f3 ph\u00e9p \u0111o; kh\u00f4ng c\u00f3 ph\u00e9p \u0111o n\u1ebfu kh\u00f4ng c\u00f3 hi\u1ec7u chu\u1ea9n; kh\u00f4ng c\u00f3 hi\u1ec7u chu\u1ea9n n\u1ebfu kh\u00f4ng c\u00f3 ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn; kh\u00f4ng c\u00f3 ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn m\u00e0 kh\u00f4ng c\u00f3 li\u00ean k\u1ebft chu\u1ea9n; kh\u00f4ng c\u00f3 li\u00ean k\u1ebft chu\u1ea9n n\u1ebfu kh\u00f4ng c\u00f3 chu\u1ea9n \u0111o l\u01b0\u1eddng; kh\u00f4ng c\u00f3 chu\u1ea9n \u0111o l\u01b0\u1eddng n\u1ebfu kh\u00f4ng c\u00f3 \u0111o l\u01b0\u1eddng.<\/p>\n

Do v\u1eady, \u0111o l\u01b0\u1eddng th\u1ed1ng nh\u1ea5t v\u00e0 ch\u00ednh x\u00e1c s\u1ebd g\u00f3p ph\u1ea7n b\u1ea3o \u0111\u1ea3m c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i, b\u1ea3o v\u1ec7 quy\u1ec1n v\u00e0 l\u1ee3i \u00edch h\u1ee3p ph\u00e1p c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n trong c\u00e1c giao d\u1ecbch kinh t\u1ebf, d\u00e2n s\u1ef1; s\u1eed d\u1ee5ng ti\u1ebft ki\u1ec7m t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean, v\u1eadt t\u01b0, n\u0103ng l\u01b0\u1ee3ng; b\u1ea3o \u0111\u1ea3m an to\u00e0n; b\u1ea3o v\u1ec7 s\u1ee9c kho\u1ebb v\u00e0 m\u00f4i tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7; t\u0103ng c\u01b0\u1eddng hi\u1ec7u l\u1ef1c, hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc.<\/p>\n

Theo VietQ<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, thi\u1ebft b\u1ecb v\u00e0 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea1t y\u00eau c\u1ea7u v\u1ec1 k\u00edch th\u01b0\u1edbc, t\u00ednh n\u0103ng, hi\u1ec7u su\u1ea5t, \u0111\u1ed9 b\u1ec1n, an to\u00e0n… hay kh\u00f4ng. \u0110\u00e2y l\u00e0 c\u00f4ng \u0111o\u1ea1n c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft l\u0129nh v\u1ef1c \u2013 t\u1eeb […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[59,22,2901],"tags":[],"acf":{"linh-vuc":"\u0110o l\u01b0\u1eddng"},"_links":{"self":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/90545"}],"collection":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/comments?post=90545"}],"version-history":[{"count":1,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/90545\/revisions"}],"predecessor-version":[{"id":90546,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/posts\/90545\/revisions\/90546"}],"wp:attachment":[{"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/media?parent=90545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/categories?post=90545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcvn.gov.vn\/wp-json\/wp\/v2\/tags?post=90545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}